dar alhanouf

Alhanouf Mazen is the founder and creative director of Dar Alhanouf, a prestigious Saudi fashion brand that has gained great fame since its inception in 2012.

 Dar Alhanouf is known for its high-end couture designs, often compared to international fashion houses, and the brand enjoys a good reputation for blending modern luxury with cultural and environmental inspiration, and was widely known for its couture touch and elements of landscapes in the Palm Springs and the majestic Radwa mountains, and often incorporates Saudi heritage in its designs.

Alhanouf is known for her ambitious vision of integrating Dar Alhanouf into global fashion circles. she has participated in the Saudi equestrian Cup, Milan Fashion Week and Riyadh fashion week, her brand has been recognized by publications such as Saudi fashion committees, and received awards as the best bridal brand in 2024 by the Saudi fashion authority, WWD international magazine and Shalhoub group through her wedding designs.

Her brand is also the only Saudi fashion house that officially partners with Swarovski, the first and only accredited and recognized at the level of the kingdom. Alhanouf often incorporates luxury materials such as crepe chiffon, taffeta, French lace and Austrian Swarovski crystals into her designs

Alhanouf designer was selected to be from the jury for the Saudi fashion authority X Swarovski competition to choose the winner and award training at her atelier based in Jeddah. Alhanouf is known for her meticulous attention to detail and her ability to present a new and innovative vision for her collections.

 She often looks for inspiration from Saudi and regional heritage, as evidenced by her designs inspired by Najd architecture, Alula culture,Hejaz roshn and the decorations of the northern motifs.