HINDAMME

Born in Saudi Arabia, Mohammed Khoja is a multi-disciplinary designer that has always had a desire to create, with some of his earliest memories consisting of drawing shapes and forms. While studying Business in Paris, Mohammed decided to pursue fashion design and worked on the concept for HINDAMME, launching the brand formally in 2016. Mohammed is inspired by storytelling through his designs, resulting in a contemporary and identity driven approach to ready-to-wear that is inspired by the concept of East meets West and his own experiences as a third culture creative.

His designs often blend elements of his native Saudi culture, with his debut collection integrating contemporary interpretations of the ‘Al Qatt Al Aseeri’ patterns for the first time. Mohammed is often fueled by mixing a dichotomy of genres that he loves, mostly combining his love of contemporary art, film & music into high fashion influenced ready to wear. Some of his ready to wear pieces have been collected by prestigious institutions such as the Victoria & Albert museum and the National Museum for World Cultures (The Netherlands) for their cultural and historical significance.

As part of the collection, SEASON VI includes five hero pieces, buttoned silk twill shirts that feature various eyecatching commissioned contemporary prints that depict the five main regions of Saudi Arabia: Riyadh, Jeddah, Eastern Province, Aseer and Al Ula. More recently, Mohammed has expanded into creating furniture and collectible objects working with various hotels.