HOnayda

Honayda Serafi is a Saudi Arabian fashion designer, educator, spokesperson and philanthropist. She is the first-ever female fashion designer to have launched a Saudi Arabian ready-to-wear clothing brand, ushering her luxury, eponymous fashion house, HONAYDA, into the international market in 2016. Serafi has since become a pioneering creative and entrepreneurial ambassador for the Middle East, specifically championing the leadership of women in the international fashion industry, and expanding contemporary definitions of feminist empowerment within the wider creative field globally.

Serafi is a long-standing mentor to women in fashion and the arts, occupying both emissarial and education roles at the highest level of Saudi Arabian cultural exchange and development. She has been recognised within the global fashion industry through numerous awards and far-reaching press coverage, partnering her creative success with an impressive business portfolio of board directorships and advisory roles. Serafi is also a dedicated philanthropist who has worked throughout her career to eliminate barriers around entrenched gender bias, inequity and representation.