JUBB

Since I was 10 years old, I had this unusual habit of changing my clothes more than 5 times a day and sat at the house’s living room feeling unsatisfied with every look I wore. That’s how my passion for fashion and design evolved.

My grandmother used to do couture for some members of the Saudi Royal Family, where my grandfather was gifted in suit-tailoring; these two craftsmanship inspired me to establish my label JUBB, a neoclassical resort wear for men characterised through a fusion between Neapolitan tailoring techniques, womenswear-inspired fabrics, pastel colours and everything is minimalist.

A true perspective of elegance and comfort through young at age, old at soul frame.

Beside designing, I enjoy a solid background in brand building, storytelling and analyzing the fashion industry trends. Discovering how far this interesting industry can evolve and grow; while being infused and impacted by different industries and lifestyle to meet changing consumer behavior across different traditions and cultures.