NOBLE & FRESH

NOBLE & FRESH is a Saudi luxuries ready-to-wear fashion brand. It was founded in 2014 by the creative director Naif Al-Haif. The name fuses two concepts; “NOBLE” which is the core moral value and behavior Arab generations have been raised to, till it became a hereditary trait among them, and “FRESH” which resembles ones’ latest fashionable look. The brand uses triangles, zig-zag lines, geometrical flowers and other symbols that represent architectural heritage that used to decorate the old mud houses of Diriyah and Najd region where the designer is originally from. All garments are exclusively crafted using high quality fabrics, materials, graphics and sewing techniques. NOBLE & FRESH aims to become a prominent fashion brand in the region that participates in the Saudi cultural evolution towards its vision through spreading creative fashion influence.